Daily Archives: 28 July 2021

How Memories of Smell Are Planted in the Brain

Over a century ago, Marcel Proust (1871-1922) described the French protagonist in his novel À la recherche du temps perdu (first translated into English as Remembrance of Things Past, but now commonly referred to as In Search of Lost Time) dipping a Madeleine in a cup of tea and having aroma-triggered flashbacks to his youth. Experiencing a “Proustian moment” […]